Blog / Welcome to Beem
I’ve spent over 20 years in senior roles within the mobile industry, at BT Cellnet, Orange and now Beem. I’ve witnessed many firsts in this time, the commercialisation of text messaging, prepay, video telephony, 1g, 2g, 2.5g, 3g, WiMax to name a few, but without question the single most exciting for me is Mobile Money, as it offers the greatest potential.
I’m fascinated by the opportunity Mobile Money presents. On one level it’s fun sending money to friends via personal text messages, but also for me, there is a serious side to all of this. I truly believe Mobile Money will transform the face of our planet. Not only will it offer speed, convenience and even spontaneity for developed markets, it will also act as catalyst in those less developed.
I see a world of Mobile Money where anyone can send money to someone else quickly securely and simply via a mobile phone. This will decentralise our global economy and offer anyone the ability to freely transact with anyone else. Mobile Money means that money can go direct. Direct to businesses, direct to traders, direct to the needy, and direct to causes. It is not just about paying for things; it’s also about supporting and giving.
For commerce, Mobile Money represents the timely convergence of mobile communication and the ability to transact. This convergence creates a low cost financial medium, which reaches the masses. Effectively, it’s a new industry that any business, whether you’re a one-man band or a multinational, can benefit from. Offering new channels to market, new interactions, new revenue streams and real-time auditing of money flows. The businesses that best grasp these characteristics are set to benefit the most, just like those businesses that grasped the true potential of the internet.
Central to this more fair and fluid economy is security. Nowadays, many of us have been desensitised to fraud, card and identity theft and have come to accept this risk as part of our daily lives. The point here is that Mobile Money can offer the ability to Beem money without continually having to share your personal details. In the future we will find it bizarre that we ever had to recite our credit card details to strangers over the phone.
On a personal level, I relish the prospect of actually buying those ‘Gunners’ tickets the second I think about going rather than putting it off to later.
That’s just one of my Beem moments. I'd be interested in hearing yours.
Kerl Haslam CEO